The same page and the same identity, made deliberate on every screen.
- Role
- Web designer and Elementor developer
- Scope
- Redesign and responsive rework of the landing page
- Built with
- WordPress, Elementor Pro
- Live site
- visibroad.com
- The project’s own system
- Yanone Kaffeesatz, Poppins and Oswald
The brief
VisiBroad helps businesses outside mainland China understand and improve how they appear across Chinese digital platforms, maps, apps and AI-driven search.
The page already said the right things. What it needed was a clearer hierarchy, better spacing, more consistent details and a responsive layout that felt planned rather than squeezed onto a smaller screen.
Two things were not up for discussion. The work had to happen inside the existing WordPress and Elementor Pro site, not as a separate concept that someone would have to rebuild later. And it had to keep the black, white and burnt-orange identity people already recognised. This was about improving a website, not replacing it.
What I did
- Refined the typographic hierarchy so the main proposition and the message of each section scan faster.
- Reworked spacing and alignment for a steadier rhythm from the hero all the way down to the assessment form.
- Improved how the logo is presented and tightened visual consistency across the page, so the same kind of element looks the same everywhere.
- Added and refined hover states, so buttons and links feel finished and it is obvious what can be clicked.
- Made the assessment section and its form clearer, since that is the action the page asks for.
- Gave the footer a more deliberate treatment instead of leaving it as an afterthought.
- Adapted and checked the layout on desktop, tablet and mobile, one screen size at a time.
The result
The site presents the same proposition with a more polished system and a more coherent experience across devices: a stronger hero, clearer calls to action, a structured assessment area and a considered footer. The client’s review singles out the responsiveness across devices. No conversion figures were shared with me, so I don’t claim any.
“David greatly help with design improvement for our project, he was a great communicator and very easy to work with. Designs were well-put-together and responsiveness across devices was spectacular. I highly recommend David.”
