Talks, books, videos and one man’s story, brought together under one roof.
- Role
- Web design and WordPress / Elementor development at Cloudari, the agency I work with
- Scope
- Home, talks, books, videos, about and contact
- Built with
- WordPress, Elementor Pro
- Live site
- theguru.es
- The project’s own system
- Outfit, Inter and Cinzel
The brief
The Guru is the personal brand of Luis Álvarez: live talks, books, videos and podcasts. All of that lived in different places, and the website had to bring it together and make it easy to buy a ticket or a book.
The brand already had a strong look, cinematic photography, golden yellow and petrol blue, and the site had to carry it through every section rather than dress up only the home page.
And because the content keeps growing, with new dates, new titles and new videos, it had to be simple to update without redesigning anything.
What I did
- A home page that introduces The Guru and Luis Álvarez, with a live agenda of upcoming dates.
- A catalogue of talks, each with its link to buy tickets on the external ticketing site.
- A books section with a page per title and links to buy.
- A video library connected to YouTube, plus links to his social media, podcasts and related projects.
- His biography and career, and a contact form with clearly labelled fields.
- An immersive cover for every section, so talks, books, videos, biography and contact share one visual language and the same clear hierarchy.
- A WordPress child theme with reusable components, so new content can be added without redesigning anything.
- A responsive version with its own mobile navigation, checked page by page so nothing overflows the screen, and cookie consent for third-party content.
The result
The site is live, and it turns a personal brand with several lines of content into one place: you can discover the story, check upcoming dates, buy tickets and books, watch the videos and get in touch without leaving it. Like Gran Teatro Pavón, this was a project for Cloudari, the agency I work with, not an Upwork contract, so there is no Upwork review to show for it.
